Private Equity Lessons from Giannis Antetokounmpo's Investment in the Milwaukee Brewers

About the Deal

Giannis Antetokounmpo is an NBA superstar, winning the league MVP award twice and the league championship in 2021. In August 2021, Antetokounmpo joined the ownership group of the Milwaukee Brewers, the city's Major League Baseball team. This investment is an example of a private equity investment.


Private Equity Lesson from the Deal

Due to his brand and traction in the Milwaukee sports market, Antetokounmpo was able to gain proprietary deal flow and facilitate this investment. Investors should consider these questions when determining if they can add value to a company, the way Giannis was able to do so with the Milwaukee Brewers:

  • Do People Love to Work With You? 
  • Do You Have a Special Area of Expertise?
  • Do You Have a Brand in Your Community so That Companies Just Want to Work With You?